MOTOR HERO
Motor Hero is a car repair garage in tunbridge wells. The client wanted to lean heavily into a superhero aesthetic for the brand to convey how they can indeed be your heroes in your time of need!
The branding is fairly unique when compared to the generic offerings of a lot of mechanics and garages which really helps them stand out from their competitors.
The cartoon style graphics and character are very bold and colourful and are hard to ignore when seen alongside the generic branding of the other businesses in the industrial estate where the garage is located.
The Bespoke superhero character is particularly eye-catching - especially when its printed life - size on the garage’s signage!
I think that the look and feel of the Motor Hero brand also creates a more relaxed and comfortable feeling for clients, as many can find the experience of visiting mechanics quite intimidating.